Every ad can become annoying. Even if it was interesting or funny hearing it the 1st 2nd and 5th time, it can certainly lose its appeal hearing it a 25th time, and more. Which, could turn a positive impression into a negative one. So on behalf of all loyal radio, streaming, and podcast listeners… the ones who didn’t plan on switching the station but just might if annoyed enough by hearing the same thing over and over… please stop running the same advertisement for long periods of time. Audio ads are very affordable to create, so create more ads and tell more of your story! Yes, repeating the same simple message is good for memory recall, but variations of your story can help prevent audience tune out and annoyance. Tell listeners some behind the scenes stories, experiences of your great service, or products listeners might not have known you had. There are endless things you can promote with your audio real estate, so take advantage of it and run updated ads and/or rotate a few at the same time. Booking great time slots is one thing, but making the most effective use of them is another. Whether a radio spot, streaming audio or podcast ad, keep listeners interested by telling them more and more. Need assistance and ideas to write a full campaign versus just one radio spot?… we can help.
